3 Reasons To Have A Chatbot Rather Than App
We live in a world where there is an app for everything be it shopping, food delivery or travel. There is an app for everything. But everything in this world is changing so fast, that we have to stop and evaluate if apps really are that convenient as we used to think?
Apps are great, but do you know who are amazing? Chatbots. The chatbots are changing our lives by providing easy communication link between a business and a user. Remember the old days, where we used to pick our telephones and dial a toll-free number and wait for quite some time to get a possible answer to our problem? Thanks to Technology and Apps, those days are well behind us.
When it comes to apps, they have provided us with a very good platform to locate the products much easily in comparison to the process existing in the old days and have given us a link to contact the business much more in case of need. However, chatbots have improved on this process and given us a ready communication channel between the business and ourselves. Now we can simply write to the chatbot to help us locate the right according to our requirements, it just takes our requirements and shows us the relevant results. Even if we need assistance over something else, the chatbot is there for our need and can help us in scheduling a meeting with a human employee if we are not satisfied.
Chatbots offer a great range of possibilities to help your business thrive. There are a number of reasons why chatbots are better than apps:
It is better to deal with a number of Chatbots than with tons of apps
Today, people’s mobiles are already overcrowded with apps. One of the best advantages of using a chatbot over an app is that you don’t need to download an app for using a chatbot and further burden the internal memory of your device. That is because the chatbots use the existing messengers such as Facebook, Telegram, Slack, Kik and Whatsapp, etc. Over the past few years, the app marketing has been apps ranging from shopping to listening to music. It’s nice to have such a variety of apps but according to a recent study, people aren’t downloading new apps as they used to.
When you stop using a Chatbot, it just hangs out in your old messages
Just as you don’t need to download an app to use a chatbot, you don’t need to uninstall it either. When a bot becomes irrelevant, it simply stays in your messages and thus, there is no need to uninstall it.
Chatbots are faster and cheaper
Another great benefit of chatbots is that they are much easier, faster and cheaper to develop. To develop an app for your business, you need to work with a professional iOS and Android developers while also cooperating with a strong UX designer. As a result, this process can take a lot of time and cost you a lot of money. Chatbots, on the other hand, can be developed at a much lower cost than app development. This makes the chatbots, a great solution for the small businesses. Even if you have a larger business and have extra money to build an app, it’s still worth considering a more economical and reachable chatbot alternative.
Moreover, apps have to be tested, refined and only after that it can be submitted to app stores for approval before clients can reach your product. Apps are a costly affair as they require constant investment to develop and upgrade. Chatbots, on the other hand, are much simpler. You don’t have to worry about app development, as messenger apps are built by third parties. All chatbots feature updates can be done with continuous integration just to the backend.
For businesses to develop, they must go to places where people already are which are various social media platforms and messengers. Chatbots are clearly that viable option for the businesses due to the reasons and discussions mentioned above.
Other Additional reason: Apps are tougher to maintain
Recent studies show that there are currently 2 million mobile apps available for iOS devices and 2 million apps for Android devices as well. This shows that it is really tough for an app to get noticed. Also, apps have to be constantly updated to keep with the latest OS versions, else it becomes outdated. Failing to update an app is sometimes enough to lose users over time. Chatbots, on the other hand, suffers from such no such disadvantages and is very easy for every type of business is to maintain. Thus, it is advisable for businesses to maintain a chatbot instead of an app.