{"id":342,"date":"2018-09-17T12:57:45","date_gmt":"2018-09-17T19:57:45","guid":{"rendered":"http:\/\/export.seowptheme.com\/?p=342"},"modified":"2019-11-04T08:23:36","modified_gmt":"2019-11-04T15:23:36","slug":"the-importance-of-anchor-text","status":"publish","type":"post","link":"https:\/\/www.spencerkinney.com\/the-importance-of-anchor-text\/","title":{"rendered":"The Importance of Anchor Text in Back-links"},"content":{"rendered":"<p>The\u00a0<strong>importance of anchor text<\/strong>\u00a0with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.<\/p>\n<p>Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company\u2019s products or services. Sure, it may be great for branding purposes, but it isn\u2019t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.<\/p>\n<p>Here is an example using fictional company \u201cAcme Plumbing Supplies\u201d:<\/p>\n<p>Most people will link simply using the terms \u201cAcme\u201d. This is alright, but it does not describe the company\u2019s products or services, nor provide any context. By adding the word \u201cplumbing\u201d or term \u201cplumbing supplies\u201d (i.e. \u201cAcme Plumbing\u201d or \u201cAcme Plumbing Supplies\u201d), you may be able to drive additional traffic that may not have otherwise attained the corporate site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0importance of anchor text\u00a0with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company\u2019s products or services. Sure, it may be great for branding purposes, but it isn\u2019t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand. Here is an example using fictional company \u201cAcme Plumbing Supplies\u201d: Most people will link simply using the terms \u201cAcme\u201d. This is alright, but it does not describe the company\u2019s products or services, nor provide any context. By adding the word \u201cplumbing\u201d or term \u201cplumbing supplies\u201d (i.e. \u201cAcme Plumbing\u201d or \u201cAcme Plumbing Supplies\u201d), you may be able to drive additional traffic that may not have otherwise attained the corporate site.<\/p>\n","protected":false},"author":1,"featured_media":1152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[26,46,32],"tags":[27,35,28,37,31,42,44,45,47,48],"_links":{"self":[{"href":"https:\/\/www.spencerkinney.com\/wp-json\/wp\/v2\/posts\/342"}],"collection":[{"href":"https:\/\/www.spencerkinney.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spencerkinney.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spencerkinney.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spencerkinney.com\/wp-json\/wp\/v2\/comments?post=342"}],"version-history":[{"count":0,"href":"https:\/\/www.spencerkinney.com\/wp-json\/wp\/v2\/posts\/342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spencerkinney.com\/wp-json\/wp\/v2\/media\/1152"}],"wp:attachment":[{"href":"https:\/\/www.spencerkinney.com\/wp-json\/wp\/v2\/media?parent=342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spencerkinney.com\/wp-json\/wp\/v2\/categories?post=342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spencerkinney.com\/wp-json\/wp\/v2\/tags?post=342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}