Why smooth User Experience (UX) is Vital For Business
According to a report by Forester Research, every 1 dollar that is invested in user experience will bring 2 dollars to 100 dollars in return. We believe, that this statement completely reveals the importance of and return on User experience design.
What is UX?
The full form of UX is User Experience. It means how customers experience your product. The main purpose of UX design is to ensure that the customers feel at ease and can navigate easily so that the customers are satisfied while looking for different products or services or just wanting to get their queries solved.
The reason UX design is so important because when a user visits your website, it associates the ease of navigation through the website and the condition of your website to the quality of your products and services. If the user feels easy navigating through your website and find the things he is looking for, he will think that the quality of products you supply is of very high quality and therefore it is more likely that the user will buy from your business. On the other hand, if they find the navigation of the website very problematic and also can’t locate the right things at the right places, he will think that the quality of products you supply is also poor and thus, may not buy from you.
A study has also revealed that the users judge your website in under a second of seeing it. The users look at the key elements of your website in under three seconds and decides whether he is going to stay on your website or leave it. This is another reason why the user experience design on the website should be flawless and enjoyable.
According to another study, a bad experience will turn 40% of your customers to your competitors. On the other hand, a good experience will keep your customers loyal to your business. 15.8% are less likely to switch brands when there is a good user experience. This study proves that user experience plays a huge role in retaining your customers and ensuring brand loyalty.
Why should Businesses care about UX design?
There are a few reasons why UX design is important for your company. Some of the reasons are as follows:
Making a great first impression
When users come across your website, you only have a few seconds to impress, influence and engage them. Recently studies show instantly liking websites links to higher customer satisfaction for that company. First impressions are 94% design related. Therefore, if a business intends to retain its customers, keeping an updated and attractive design should be first and foremost priority so as to make a good first impression on the minds of the customers.
Saving your costs in the development phase
Hiring a UX designer is cheaper than hiring a developer. An experienced UX designer can predict the usability issues so that they could be immediately fixed to ensure customer satisfaction. Testing your product in the design stage helps to avoid making changes later on when it’s more experience, both from a financial standpoint and customer satisfaction standpoint. As mentioned earlier, even one bad experience is enough to push a customer away, therefore it is recommended to check the usability issues in this stage only.
Dr. Ralf Speth, who is the CEO of Jaguar land Rover said it best when he said, “If you think good design is expensive, you should look at the cost of bad design.”
Increasing sales
If clients or users are staying for less time on your website, then obviously there are fewer chances of you making a sale. By using UX design, you are ensuring that the customers feel at ease while browsing through your websites, or looking for an appropriate good or service or just wanting to get their queries solved. By the use of UX design, you simplify the buying process for the customers.
According to a recent study by Forrester Research, a well-designed user interface could raise your website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%.”
Increasing brand recognition and loyalty
If your users find your website easy to use, they will keep coming back and thus, there will be more chances of sales. If they are satisfied with the use of your website and it’s features, they will choose you over your competitors thus instilling brand loyalty in them. If customers are satisfied with your website, they will also recommend your business to their friends and family. Thus it can be said that by ensuring proper UX design, you will have higher chances of getting more and more customers with each passing day.
According to a study by UXpassion, companies with highly effective UX have increased their revenue by 37% and the top 10 UX leaders in America outperform the S&P with close to triple the returns.
Lower support cost, fewer support calls, therefore fewer employees
UX optimized websites are much more understandable for the users and thus customers are much less likely to leave their website. If you design a website that is easy to understand, customers can understand things a lot better and thus the employees can spend more time on more complex times. Thus UX design leads to a reduction in lowering support costs.
User experience design is a new trend that deserves a lot of attention and efforts to be put in it as it can lead to better business results. As discussed above for various reasons, it is extremely important that the users find what they are looking for on the website and understand where they can find everything. Your website plays a huge role in forming clients, first impression of your brand, company, and product. Creating a website that is naturally understandable and a UX optimized website can greatly increase customer loyalty and boost their desire to share your website with others.
