Why smooth User Experience (UX) is Vital For Business
According to a report by Forester Research, every 1 dollar that is invested in user experience will bring 2 dollars to 100 dollars in return. We believe, that this statement completely reveals the importance of and return on User experience design. What is UX? The full form of UX is User Experience. It means how customers experience your product. The main purpose of UX design is to ensure that the customers feel at ease and can navigate easily so that the customers are satisfied while looking for different products or services or just wanting to get their queries solved. The …
Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being …
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their …
